I have been privileged to make creative contributions to some of BC's biggest brands
My goal is to provide excellent service and support to my clients while delivering consistent, high-level creative, by applying the knowledge and experience I have obtained since I started my career in 2000.
In a freelance capacity, under the banner of Jones Creative, I have contributed to numerous sports and entertainment based clients such as the AHL's Abbotsford Heat, Abbotsford Entertainment and Sports Centre, 2011 Grey Cup, the CFL's BC Lions, Sport BC, BC Rugby, Vancouver Whitecaps, Game Day International, NSMB.com, Ritchey Cycles, Rocky Mountain Bicycles, and the Victoria Salsa.
Along with sports brands, I have also developed and contributed to a wide range of B2B and B2C brands that range from personal fitness, financial services, electrical products, the music industry, building and landscape contracting, and more.
Previous to my freelancing career, I was employed by BC's most prevalent sports and entertainment brand, the Vancouver Canucks.
My foremost professional growth occurred while managing the Canucks Sports and Entertainment's in-house Creative Services department through the NHL franchise's re-branding process, when it went back to its green and blue roots. The creative team worked in tandem with external agencies and uniform manufacturers to develop the primary and secondary uniform systems still used today.
With this came the re-introduction of Johnny Canuck to the team's logo systems and brand identity. After many hours of research, brainstorming and exploration, Jenny McCleery's (jigsawdesign.ca) initial discovery of creating a neckline with the V sparked the exciting refinement process of reincarnating Johnny on a Canucks' sweater. Leading the creative team and providing direction throughout the process was my most memorable experience, that I look back on with pride.
I welcome the opportunity to take on new challenges. Finding graphic solutions for my client's brands, makes my work satisfying and exciting.
If you are interested in working with me, shoot me an email email@example.com
Creative Direction, Graphic Design
Team Building and Leadership
Expert efficiency in Adobe Creative Suite:
InDesign, Photoshop and Illustrator