My journey in the creative industry started while still attending college, working for one of the NHL hockey teams I've cheered for my entire life. I started as a part-time junior designer and ended my 7 years with the Canucks, managing the Creative Services department where I led a team of six through the club's re-branding that brought the original 1970's colours back to the brand.
I must thank the BC Lions for providing me the opportunity to start my freelancing business. I started creating their collateral full time and this change allowed me to return home to Victoria, British Columbia with my family. From Victoria, I supported the CFL franchise's creative needs in all areas of their operations.
Back to hockey! A goaltender myself (stopped Bertuzzi on a breakaway), hockey has been my passion in life, sport and work. Luckily, I started with the Heat during their inaugural season and saw the brand grow from its roots.
Not Just Sports
I enjoy working with both large or small B2B or B2C brands. Professional, quality creative is crucial for any type and size of business to succeed.
My passion of the industry—brand development, starting with the identity system. Your logo is the face of your brand.